The Blueprint for Launching a Creator-Led Brand in 2025: Here's how I built mine.

D2C Diaries is proudly sponsored by Motion.If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or create a free account here - http://bit.ly/3Q7Kkdt Get 50% off your first month when you mention “The D2C Diaries” podcast to Motion’s sales team. Most DTC brands launch with a product and hope people care. Club Neuro did the opposite.Before even selling a single item, they built:✅ 25M views✅ 250,000+ social followers✅ A waitlist of thousands✅ A thriving private communityIn this solo episode of D2C Diaries, Loukas breaks down exactly how he built a creator-led brand from scratch, leveraging organic content, community-first strategies, and the power of the right creator to drive explosive engagement.Tune in to learn:1. Why he started with faceless content before introducing a creator2. How he scouted, vetted, and partnered with the right creator3. The strategy behind building demand before launching a product4. What most brands get wrong about creator-led growthIf you’re thinking about launching a brand in 2025, this episode is a must-listen. Loukas breaks down how his SHAEC framework helped him to select the perfect creator to lead the brand.Join the waitlist: https://signup.clubneuro.com/Follow Club Neuro on Instagram: www.instagram.com/clubneuro/Follow Olivia on Instagram: www.instagram.com/neurodiversing/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

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