The Operational Model for DAM Success

Host Chris Lacinak is joined by Kara Van Malssen, Managing Director at AVP to talk about the Operational Model for DAM Success that she created.The Operational Model comes out of what Kara has learned in almost 2 decades of helping organizations design, build, and scale DAM operations.Guest Bio: Driven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.Connect with Kara at https://www.linkedin.com/in/kvanmalssen/Resources mentioned in this episode:Operational Model for DAM Success: https://damopmodel.com Henry Stewart DAM NY 50% Off Registration Giveaway: https://bit.ly/DAMRIGHTNY2024DAM Right Soundtrack - https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKsEngage:🆓 Download amazing and free DAM resources from the best DAM consultants in the business at https://weareavp.com/free-resources⭐ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places we are at https://dam-right.com/listen🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

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