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Dare to Know

Consumer Choices Don’t Always Make Sense

18 Jun 2022

Description

Consumer choices are supposed to be based on rational self-interest. Find out how a new study explains why we often make sub-optimal decisions that barely meet our needs. This episode is also available as a blog post: http://daretoknow.ca/2022/06/10/consumer-choices-dont-always-make-sense/

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