Breaking out of your creative comfort zone - Marko Pfann

"A creative business cannot be structured like any other business. Why? Because wasting time is where the magic comes in. You cannot productise that." - Marko PfannFormer broadcast design studio owner turned creative business mentor Marko Pfann shares insights from scaling a studio to €4 million in 18 months and its eventual dissolution. He discusses the challenges of creative business growth, the importance of authentic relationships over automated systems, and his approach to helping creative studios find sustainable success without sacrificing creativity. Through his journey from running a high-pressure broadcast design studio to becoming a mentor, Pfann emphasises the critical balance between structure and creative freedom. His current work with partners including OFFF founder Hector Ayuso focuses on helping creative businesses define meaningful goals while maintaining their innovative spirit and avoiding the pitfalls of over-productisation.KEY TAKEAWAYS:Creative businesses need structure but shouldn't follow traditional business models that kill creativityBuilding genuine relationships is more valuable than automated lead generation for securing major clientsGetting out of your comfort zone is essential for growth, even if you don't know exactly where you're headingGoals should focus on who you want to become rather than just what you want to haveSuccess in creative business requires balancing risk-taking with wisdom gained from experienceThe creative industry often struggles with anxiety and insecurity, making authentic self-expression crucialTrue leadership in creative work means asking questions and challenging clients' beliefs rather than just executing their requestsPersonal growth and business growth are interconnected - breaking conditioning and developing new patterns is essentialLong-term thinking often leads to short-term gains in creative businessThe path to creative success isn't about productizing everything but about maintaining space for innovation and exploration Daring Creativity. Daring Forever. Podcast with Radim Malinic Show questions or suggestions to [email protected] Latest books by Radim MalinicMindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

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