5 foolproof ways to get your digital speaker program approved

In this podcast, five crucial considerations for obtaining approval for a digital speaker program are discussed:1. Privacy Compliance:   - Consider where audience data will be stored and ensure compliance with privacy laws (TCPA, CCPA, GDPR, etc.).   - Prioritize secure handling of sensitive information and always obtain audience consent.2. Transparency and Disclosure:   - Adhere to FTC requirements for transparency and disclosure.   - Communicate upfront about sponsorships, product claims, and any financial relationships impacting the content.3. Controlled Audience Targeting:   - Tailor the digital presentation to specific individuals or groups.   - Adjust tone, scientific detail, and compliance messages based on the target audience (e.g., clinicians, P&T committees).4. Distinguishing Marketing from Education:   - Clearly differentiate between marketing and educational content.   - Ensure that educational materials genuinely inform without serving solely as a sales pitch to benefit from legal protections.5. Product or Health Claim Evaluation:   - Scrutinize the presentation topic to determine if it constitutes a product claim or a disease awareness advertisement.   - Adhere to FDA requirements for product claims, ensuring substantial evidence, while disease awareness ads follow a lower scientific evidence standard.For assistance with digital engagement or marketing programs, contact Darshan Kulkarni at [email protected] the show

There are no comments yet.

Please log in to write the first comment.