Facts: Big Tobacco in Formula 1

In this episode Patrick Henz and Ganna Pogrebna discuss the role of Big Tobacco companies in Formula 1. This includes marketing concepts, behavioral change in society, evolution of legal requirements. In detail we analyze strategies used in cooperation with Ferrari and McLaren. This to conclude about the industry’s impact on the sport. Disclaimer: According to the World Health Organization, “Tobacco kills up to half of its users. Tobacco kills more than 8 million people each year. More than 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke. Over 80% of the world’s 1.3 billion tobacco users live in low- and middle-income countries.”

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