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Data Driven F1

Facts: The Yeoman Credit Team

09 Dec 2021

Description

The Yeoman Credit Racing was the first team in Formula One to change its name as a result of a commercial partnership. To date, this small team is regarded as the first team to elevate Formula 1 sponsorships to a new level. It highlights the starting point for further commercialization of F1.    Ganna Pogrebna and Patrick Henz discuss the Yeoman Credit Racing Team, including its surprising connections to the Scuderia Ferrari and Jordan Formula 1 teams.

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