#18 - What Nordic brands should learn from Temu and Shein's data strategies - Anette Tannerfeldt (Swedma) & Jari Perko (ASML)

In this episode of Data Driven Voice, host Emma Storbacka sits down with Anette Tannerfeldt, CEO at Swedma and Jari Perko, CEO at ASML to unpack profiling, privacy, and performance in modern marketing. From Europe’s regulatory headwinds to the rise of Temu and Shein, they examine why so much data goes unused, where Nordic brands are falling behind, and how courage, ethics, and first-party smarts can turn compliance into competitive edge.Chapters00:37 — Welcome & The Regulatory Battlefield07:30 — Profiling: Human Nature vs. Digital Risk11:48 — The Martech Utilization Crisis19:50 — The Temu and Shein Effect21:30 — The Competitiveness Battle: Europe vs. China31:26 — The Path Forward: Courage and Collaboration37:24 — Conclusion & advice for companieshttps://www.swedma.se/https://asml.fi/

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