Data Driven Voices - A Podcast by Avaus
Episodes
#20 - Commercial Excellence best practices in a global industrial B2B setting - Learnings from Jerker Olofsson
22 Dec 2025
Contributed by Lukas
In this episode, we talk with Jerker Olofsson, VP Commercial Excellence at Alleima, about how systematic sales excellence can deliver 30-40% increases...
#19 - Lessons from the MarTech renewal journey at Finland’s largest financial institution - Nina Rancken, OP Pohjola
19 Nov 2025
Contributed by Lukas
In this episode of Data Driven Voices, host Emma Storbacka is joined by Nina Rancken, Customer Engagement Lead at OP Pohjola. They dive deep into OP&#...
#18 - What Nordic brands should learn from Temu and Shein's data strategies - Anette Tannerfeldt (Swedma) & Jari Perko (ASML)
24 Oct 2025
Contributed by Lukas
In this episode of Data Driven Voice, host Emma Storbacka sits down with Anette Tannerfeldt, CEO at Swedma and Jari Perko, CEO at ASML to unpack profi...
#17 - From sleepless nights to AI success: What leaders need to know
13 Oct 2025
Contributed by Lukas
In this episode of Data Driven Voices, host Emma Storbacka sits down with our Head of AI at Avaus, Eric Hörberg, to explore how organizations can lev...
Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)
11 Sep 2025
Contributed by Lukas
This episode of Data-Driven Voices is a little bit different. It's an AI-generated audio version of our MarTech and Customer Data Guide, created w...
#16 – Catching up with Sweden in productivity with Karoliina Partanen from AI Finland
19 Aug 2025
Contributed by Lukas
In this episode of Data Driven Voices, host Emma Storbacka sits down with Karoliina Partanen, Director of AI Finland, to explore how the country’s l...
#15 - Minimize disruption, maximize adoption with Neil Dickson at Scania
14 May 2025
Contributed by Lukas
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Neil Dickson, Head of Digital Strategy and Capabilities at Scania, to talk a...
#14 - How to build a customer-centric tech stack with Petteri Heinonen at Saka
30 Apr 2025
Contributed by Lukas
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Petteri Heinonen, Chief Technology and Data Officer at Saka, to explore what...
#13 - From Email to Omnichannel with Emma Spjut at Dustin
16 Apr 2025
Contributed by Lukas
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Emma Spjut, Head of CRM & Marketing Automation at Dustin, for our very f...
#12 - Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma
02 Apr 2025
Contributed by Lukas
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Samuli Tahvanainen, Head of Marketing Technology at Sanoma, to talk about th...
#11 - 10 reasons why your warehouse should be your CDP with Adam Greco
13 Mar 2025
Contributed by Lukas
In this episode of Data Driven Voices, host Emma Storbacka sits down with Adam Greco, a digital analytics veteran now at Hightouch, to explore the evo...
#10 - Start with the business problem - then add tech! With Phil Gamache
27 Feb 2025
Contributed by Lukas
In this episode of Data Driven Voices, host Emma Storbacka sits down with Phil Gamache, MarTech expert and co-host of Humans of MarTech, to explore th...
#9 - Are we in a MarTech crisis? With Scott Brinker
17 Feb 2025
Contributed by Lukas
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Scott Brinker, the godfather of MarTech and VP of Platform Ecosystem at HubS...
#8 - From MarTech investments to MarTech value with Oscar Jäderberg
11 Feb 2025
Contributed by Lukas
Many companies have invested in MarTech, but few are truly getting value from it. In this episode of Data Driven Voices, Emma Storbacka is joined by O...
#7 - Using first-party data in marketing with Jens Hård
11 Feb 2025
Contributed by Lukas
In this episode of Data Driven Voices, Emma Storbacka is joined by digital marketing expert Jens Hård to break down one of the hottest topics in the ...
#6 - From Insights to Action
27 Jun 2023
Contributed by Lukas
The last episode of the summer season of Data Driven Voices out now!Join CEO Emma Storbacka and Strategy Director Ilona Vigren as they explore the wor...
#5 - Unleashing the Power of Data
22 Jun 2023
Contributed by Lukas
Join us as we dive deeper into the world of data-algo-action with our CEO, Emma Storbacka, and Strategy Director, Ilona Vigren. Discover how this appr...
#4 - What is data-driven, concretely?
24 May 2023
Contributed by Lukas
In our new episode CEO Emma Storbacka and Strategy Director Ilona Vigren, discuss the secret recipe to a successful data-driven business: How to defin...
#3 - Why are we stuck in endless piloting?
05 May 2023
Contributed by Lukas
Is your organisation ready to run a marathon instead of endless sprints? Our CEO Emma Storbacka and Strategy Director Ilona Vigren are your coaches an...
#2 - Data-driven organisation, why follow small metrics and not your big instinct?
19 Apr 2023
Contributed by Lukas
Our podcast series continues! High vision of becoming data-driven, but don’t know how to translate vision into concrete actions? We got you! Our CEO...
#1 - What can European organisations learn from the Nordic way of working?
04 Nov 2022
Contributed by Lukas
We are continuing our European expansion. Starting January 2023, Italian enterprises will be able to leverage Avaus’ best practice assets and method...