Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)

This episode of Data-Driven Voices is a little bit different. It's an AI-generated audio version of our MarTech and Customer Data Guide, created with NotebookLM. The guide brings together over 100 years of combined expertise and customer stories, now repurposed in audio format to make the insights accessible in more ways.We explore:Why omni-channel presence and hyper-personalization are now business-criticalThe shift from third-party cookies to first-party data and retail mediaHow automation and AI scale content and customer engagementThe rise of MACH architectures and composable customer data platformsWhy operating models, data quality, and change management matter more than just the tech📖 Download the full guide via this link: https://www.avaus.com/avaus-martech-guide/📬 Would you like a physical copy? Reach out to us at [email protected] and we can send you one

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