#8 - From MarTech investments to MarTech value with Oscar Jäderberg

Many companies have invested in MarTech, but few are truly getting value from it. In this episode of Data Driven Voices, Emma Storbacka is joined by Oscar Jäderberg, Solution Architect and Head of Data Activation at Avaus.Together, they explore:What data activation really means and why it’s key to scaling personalizationThe biggest challenges companies face when operationalizing MarTechWhy composable architectures and shifting left to data warehouses are gaining tractionHow to build a structured process that actually delivers business resultsThe role of CMOs, CDOs, and tech teams in making MarTech workIf you’ve ever wondered why your MarTech stack isn’t living up to expectations—or how to drive real commercial impact—this episode is packed with insights you won’t want to miss.#MarTech #DataDrivenMarketing #MarketingTechnology #ComposableCDP #DataDrivenVoices

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