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Data Driven Voices - A Podcast by Avaus

#11 - 10 reasons why your warehouse should be your CDP with Adam Greco

13 Mar 2025

Description

In this episode of Data Driven Voices, host Emma Storbacka sits down with Adam Greco, a digital analytics veteran now at Hightouch, to explore the evolution of Customer Data Platforms (CDPs) in the era of composable architectures. Key topics include:The convergence of digital and customer analyticsWhy data warehouses are becoming the central hub for customer data10 key benefits of composable CDPsCommon misconceptions and challenges of composable CDPsHow AI is transforming data-driven decision-makingBest practices for organizations adopting a composable CDP approachTune in to learn how this flexible, cost-efficient model can help future-proof your marketing and analytics strategies.#DataDriven #ComposableCDP #CustomerData #AIinMarketing #MarTech #Analytics #DataWarehouse #Personalization #MarketingTechnology

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