#7 - Using first-party data in marketing with Jens Hård

In this episode of Data Driven Voices, Emma Storbacka is joined by digital marketing expert Jens Hård to break down one of the hottest topics in the industry: First-party data.With privacy regulations tightening and third-party cookies fading, businesses are at a crossroads. How do you build marketing strategies that truly connect with customers while staying ahead of the game? In this conversation, we unpack:What first-party data really means and why it’s gaining so much attentionThe death of third-party cookies and how it’s changing the digital landscapeHow companies can activate their data across channels for real business impactThe organizational shifts needed to unlock the full potential of data-driven marketingNo fluff—just insights, expert takes, and strategies you can apply right away. If you want to stay relevant in the future of marketing, this episode is a great listen!#FirstPartyData #MarketingStrategy #DataDrivenVoices #DigitalMarketing #Podcast

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