#9 - Are we in a MarTech crisis? With Scott Brinker

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Scott Brinker, the godfather of MarTech and VP of Platform Ecosystem at HubSpot, to discuss the realities of MarTech, data, and AI in today’s marketing landscape.Together, they explore:Why MarTech adoption rates are dropping—and how to fix itThe biggest mistakes companies make with MarTech and data investmentsHow AI and automation are shaping the next era of marketing operationsThe rise of Big Ops—and why marketing is now an operational functionWhat CMOs and CEOs need to do to future-proof their organizationsMarketing isn’t just about creativity anymore—it’s an operating function that requires the right tools, data, and processes. Are companies keeping up, or falling behind?🎧 Tune in for expert insights from one of the biggest names in MarTech!#MarTech #AIinMarketing #MarketingOps #MarketingTechnology #DataDrivenVoices

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