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Datamatics ThoughtPod

How technology is disrupting Market Research operations

04 Sep 2025

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In this episode of the podcast, we explore how cutting-edge technologies—from AI/ML and intelligent data capture to digital panels, virtual store simulations, and augmented analytics—are fundamentally disrupting market research operations by enabling faster data unification, real-time insights, and richer consumer understanding. We discuss how these tools are transforming the market research workflow, democratizing data access, and helping teams move beyond manual, siloed practices to deliver agile, actionable insights at enterprise scale.https://blog.datamatics.com/how-technology-is-disrupting-market-research-operations

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