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Datamatics ThoughtPod

OTT Video Streaming App for a Leading Telecom Player in Asia

01 Apr 2025

Description

​In this episode, we explore how a leading telecom player in Asia transformed its digital content streaming services by partnering with Datamatics to re-engineer its mobile applications. The client's existing video streaming app faced performance issues, resulting in a sub-optimal user experience. Datamatics addressed these challenges by rebuilding and redesigning the app with a focus on performance optimization, offering access to over 600 channels in 15 languages. Additionally, separate applications were developed for streaming music, cinema, and TV shows, enhancing customer engagement and satisfaction. This strategic overhaul led to the app achieving 100 million downloads within the first few months and improved its Play Store rating.​To read the entire case study, visit us at https://www.datamatics.com/resources/case-studies/ott-video-streaming-app-for-a-leading-telecom-player-in-asia

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