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Datamatics ThoughtPod

Stabilizing and scaling Salesforce for north america’s Leading LTL carrier

24 Dec 2025

Description

In this episode, we dive into how a leading North American Less-Than-Truckload (LTL) freight carrier overcame challenges with its Salesforce platform to unlock operational stability and scalability. Facing gaps in functionality, limited internal support, and rising usage pressures that hindered CRM adoption, the carrier partnered with Datamatics to stabilize and enhance both Sales Cloud and Service Cloud without disrupting business continuity. By conducting a thorough assessment of user needs and existing configurations, the team delivered targeted enhancements, knowledge transfer, and seamless integrations with systems like IBM i, SQL Server, Azure Data Factory, Confluent, Power BI, Okta, and Obsidian to unify data and boost analytics capabilities. The result: a centralized CRM that improved visibility, drove user adoption, reduced manual effort, and empowered sales and service teams to work smarter and more efficiently. https://www.datamatics.com/resources/case-studies/stabilizing-and-scaling-salesforce-for-north-americas-leading-ltl-carrier

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