Will they? Won't they? - Use Artificial Intelligence to predict customer behaviour!

In this episode, we explore how artificial intelligence can help businesses identify the key predictors and influencers behind customer behavior — shedding light on what drives engagement, purchase decisions, and loyalty. You’ll learn how predictive analytics and AI models help move beyond gut-feel, enabling data-driven understanding of customer patterns to shape smarter marketing and retention strategies.https://blog.datamatics.com/identify-key-predictors-and-influencers-for-predicting-customer-behavior-by-using-artificial-intelligence

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