PLAYING THE LONG GAME
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Why is playing the long‑game essential for building a brand and a fulfilling life?
Playing the long game is something that I have mastered. And on today's episode, I'm gonna be telling you why playing the long game in your career and with your goals and with your life and branding yourself and becoming the greatest version of you is the whole point of life. This is the game of life. I truly believe that part of the fun of living life is the journey and the climb to get to the destination of where you want to go. And when you have a really big goal set out in front of you, the whole beauty of life and the whole point of that goal is the climb, is the journey to that goal. We get so frustrated sometimes when there are delays and road bumps and blocks when we're trying to manifest something big and we're trying to work towards something specific.
when in reality, the whole point of life and learning about ourselves and building our strength and our character Having experiences all comes down to playing the long game and understanding that the journey is the most exciting part and the journey is what is going to make your life interesting and special and unique and make your story stand out from the rest. You are here to do really big things. If you're watching this episode right now and you found me, it is destiny that you found me and came to my podcast because this episode is really going to talk about why you are different and you're built differently and you're wired differently to do incredible things with your life and your career and build a future that you truly love.
It's easy to get frustrated when things are taking longer than planned and things feel slower than usual or things feel blocked or stuck. I'd like to say that I'm really good at thinking long term. I started my podcast three years ago. I had a lot of different companies and brands and people reaching out to me. There were a few agencies that wanted to sign me and represent me and manage me. And then there were a couple of big podcast networks that wanted to offer me money. to be under their umbrella and be under their network. At the time, I really didn't have any money. Like I was struggling financially. I had just gotten out of a relationship and my back was up against the wall. There was so many changes happening in my life.
It would have been so easy for me to sign a deal with someone just for the sake of getting a check, knowing that I was going to have an income and put myself in a more financially stable position. I could have chosen that road and I could have gone down that path, but something in my gut literally was like, no, you're not doing that. You're gonna have to figure something else out because you have to think long-term. When you're building a brand that feels special to you or when you're working towards something that feels really important to you, It's part of your soul's mission, right? It's almost ingrained in you. And when your brand is really important to you and you've put your blood, sweat and tears into it, the last thing you want to do is rush the process and sign a piece of paper that has a bunch of terms that you actually don't align with or sell out your brand and have to post a million ads and, you know, water down the authenticity that you've created for your community.
You want to think smart when it comes to building your future. And this is something that I've always prioritized over quick cash and over signing a contract just for the sake of making money. or rushing the process on things just because there are quicker ways and shortcuts to doing things. And a lot of people have asked me like, why haven't you signed with anyone? Your podcast is huge and you could be making millions of dollars signing to this person and posting X amount of brands on your episodes, et cetera, you get it. It was never just about the money for me. Obviously, ideally, I would love to sign a major contract in the future, with a brand or multiple brands that I love and do things strategically in the way that makes sense for me.
But at the same time, it's also about building a community based on good values, based on my values and authenticity and integrity.
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Chapters
8 chapters
1
Why is playing the long‑game essential for building a brand and a fulfilling life?
0:00–5:47
2
How did Lyss decide against signing early deals and why does authenticity matter more than quick cash?
5:47–10:59
3
What role do personal values and boundaries play in long‑term brand success?
10:59–16:17
4
How can protecting your energy and keeping your plans private boost productivity?
16:17–21:30
5
Why is a consistent daily system (routine, fitness, sleep) crucial for sustainable growth?
21:30–25:31
6
How does embracing failure and iterating on content lead to viral breakthroughs?
25:31–30:24
7
What is the impact of high‑quality, authentic inputs versus low‑quality, scarce content?
30:24–33:55
8
How do discipline, non‑negotiables, and reliable habits shape long‑term success?
33:55–37:22