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Day One FM

Anu Lingala on “Trend Bipolarity” and How Brands Kneecapped Cool

04 Nov 2025

Description

Anu Lingala is a trend strategist and founder of the must-read Substack, WHAT’S ANU. We get a crash course in trend forecasting methodology, and then move on to who killed cool, the collapse of the irony/sincerity cycle, why people are trying to escape being seen by brands, Anu’s new theory on “trend bipolarity,” why we need to return to the basics of brand strategy, Anthony Bourdain, shareholder value, the Grimace shake, Peter Thiel, and more. Hosted on Acast. See acast.com/privacy for more information.

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