🎙️ Episode 16: From Cape Town to Dubai: Building Community, One Track at a Time with Cameron Cleaver

In this episode, I sit down with Cameron Cleaver — Deadly Dozen Regional Director for South Africa and the UAE — to explore how a grassroots idea developed into a regional movement. Cameron guides us through the rapid expansion in South Africa (monthly races, strong community support), the practical difficulties of organising track events across various climates and governing bodies, and why accessibility — not large prize sums — drives long-term growth. We also discuss UAE launch strategy, seasonal planning, affiliate gym opportunities, and the simple tactics that turned initial interest into a thriving calendar of events. If you're curious about scaling community sport, launching events in new territories, or what actually makes people show up again and again — this episode is for you. Tune in for candid lessons on focus, grassroots marketing, and why the Deadly Dozen works everywhere there's a track.

There are no comments yet.

Please log in to write the first comment.