Special Episode : How to wean your Dealership off the Autotrader Drug

Auto Trader’s new Deal Builder feature has triggered one of the strongest reactions the motor trade has seen in years. Many dealers are questioning its impact on leads, data, finance, and overall control of the sales process.In this special roundtable episode, Simon Verona brings together dealers and industry experts to explore what Deal Builder means for the independent sector — and whether now is the time to reduce reliance on Auto Trader.What We DiscussWhat Deal Builder actually isHow it changes the customer journeyWhy dealers are frustratedThe loss of deep links and its impactThe effect on finance, warranty and profitabilityAre dealer complaints justified?Practical alternativesHow to diversify your lead sources safelySteps to reduce dependency on Auto Trader‍Who’s On the PanelJim Reid — Jim Reid Vehicle SalesJosh Apps — V12 AutomobilFraser Brown — MotorviseGary Monaghan — Digital Remarketing SolutionsIan Godbold — IGC DigitalNeil Smith — MotorvaitHosted by: Simon VeronaDownload the guide that accompanies the episode from https://www.dealertechtalk.uk/guides

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