Dealer Tech Talk
Episodes
AI Chatbots in Dealerships: What’s Actually Working in 2026?
17 May 2026
Contributed by Lukas
Most dealership chatbots failed for one simple reason:They were built to capture leads — not help customers.In this episode of Dealer Tech Talk, Sim...
Why Most Dealers Don’t Really Know Their Numbers| Episode 14
03 May 2026
Contributed by Lukas
In this episode of Dealer Tech Talk, Simon Verona is joined by Neil Smith from Motorvait to explore one of the biggest challenges facing modern dealer...
Dealer Control vs Marketplaces: Who Really Owns the Customer? | Episode 13
26 Apr 2026
Contributed by Lukas
Dealers invest heavily to bring customers into their ecosystem.But too often, that journey gets broken.In this episode of Dealer Tech Talk, Simon Vero...
Payment Technology in Dealerships: Hidden Costs & Missed Opportunities| Episode 12
12 Apr 2026
Contributed by Lukas
Every dealership takes payments.But very few dealerships ever stop to look at how those payments actually flow through the business — and the fricti...
CRM vs DMS: The Difference Every Dealership Should Understand | Dealer Tech Talk Episode 11
16 Mar 2026
Contributed by Lukas
Many dealerships run both a CRM and a Dealer Management System (DMS).But surprisingly, many dealers are still unclear about what each system actually ...
Voice AI in Dealerships: Hype or Real ROI? | Episode 10
05 Mar 2026
Contributed by Lukas
Voice AI used to feel experimental.Clunky. Robotic. Not quite ready for real customers.That’s changed.In this episode of Dealer Tech Talk, Simon Ver...
Is a New DMS Worth It? Understanding the Real ROI for Dealerships | Episode 8
09 Feb 2026
Contributed by Lukas
Is investing in a new DMS really worth it — or is it just another cost dealerships are forced to accept?In this solo episode of Dealer Tech Talk, Si...
The Future of Dealership AI | AI Agents, Sales & Lead Nurturing with Gerard Thatcher | Episode 7.5
26 Jan 2026
Contributed by Lukas
AI is everywhere in automotive — but what does it mean for dealerships today, and where is it really heading?In this episode of Dealer Tech Talk, ho...
Do Dealerships Need an App? | Episode 7
19 Jan 2026
Contributed by Lukas
Do dealerships really need their own app — or is a website enough?In this episode of Dealer Tech Talk, host Simon Verona explores how dealer apps ...
The Truth About Dealer Software — From a Founder - an Interview with Conor Moran | Episode 6
05 Jan 2026
Contributed by Lukas
What does it really take to build dealer software that works in the real world?In this episode of Dealer Tech Talk, host Simon Verona sits down with C...
Episode 5 : 7 Mistakes Dealers Make with their DMS and how to avoid them
22 Dec 2025
Contributed by Lukas
In this episode of Dealer Tech Talk, Simon walks through the 7 most common problems dealerships face with their DMS systems, and how to avoid them.F...
Episode 4 : AI Agents in Dealerships: The Future of Automotive Efficiency
15 Dec 2025
Contributed by Lukas
In Episode 4 of Dealer Tech Talk, Simon Verona dives deep into one of the most transformative topics in the motor trade today: AI Agents — what they...
Bonus Episode 3.5: How to make AI work for you! An interview with Perry Farrell
08 Dec 2025
Contributed by Lukas
What you’ll discover in this episode:How AI agents like Johnny5 handle repetitive tasks and improve first-time responses.The importance of knowledge...
From Stress to Success: Coaching for Automotive Leaders with Tim Hargraves | Episode 3
01 Dec 2025
Contributed by Lukas
Running a dealership can be rewarding — but it can also be stressful, overwhelming, and at times, isolating. In this episode of Dealer Tech Talk, S...
Special Episode : How to wean your Dealership off the Autotrader Drug
21 Nov 2025
Contributed by Lukas
Auto Trader’s new Deal Builder feature has triggered one of the strongest reactions the motor trade has seen in years. Many dealers are questioning ...
How much should a Dealer Management System cost in 2025? | Episode 2
17 Nov 2025
Contributed by Lukas
In this episode, Simon Verona breaks down typical price ranges, what drives costs up or down, and the hidden fees to watch out for. Plus, discover wh...
Dealer Tech Talk chats Cyber Security | Episode 1
16 Oct 2025
Contributed by Lukas
Episode 1 .... the beginning!Cybersecurity isn’t just for big corporates — dealerships are at risk too.In this inaugural episode of Dealer Tech Ta...