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Dear comms...

S4E1: Lost in translation: communicating (and leading) across cultures

08 Jun 2025

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Leading a global comms team sounds exciting... until it all goes wrong. What works in Frankfurt might fall flat in Tokoyo. Expectations from your team in Cape Town could be drastically different from your colleagues in Mexico. So how do you bridge that cultural divide?In this episode of Dear Comms, we look at how comms teams can better communicate across borders. We'll also touch on how, as a leader, you can create a team that works even across timezones. The links promised:Simulation trainingCultural intelligence indexImogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive. They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

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