S5E5: Changing the story of storytelling

Why is it that leaders still flinch when they hear the word “storytelling”? And why do comms teams so often find themselves fighting to prove it isn’t just fluff? In this episode of Dear Comms…, we sit down with Rachael Warner — comms trainer, writer, and founder of what she calls “zero-bullshit communications” — to unpack the myths, fears, and real opportunities around storytelling at work.Together, we’ll explore why storytelling still gets side-eyed in leadership circles, what a good narrative actually looks like, and how internal comms can move from message service to strategic advisor. Useful links:Follow Rachael on LinkedIn here Subscribe to the Comms Nerd here Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive. They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)

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