Behind the scenes of a creative business, with copywriter Steph Laffy

Guest: Steph Laffy Steph is a copywriter, entrepreneur, dog lover and all-around beautiful soul. When she decided to launch a business about a year ago, she chose to do it around her life and not the other way around. Today she’s reaping the benefits from it. So what does that look like? Steph takes us backstage into her world and talks about how she’s grown her business. Get an inside glimpse at her process in developing a new product effortlessly and playfully. If you wonder what applying market research can look like for a real-life business, you should definitely listen to this podcast. Steph is a real-life example of developing confidence through experience and using that to create new services based on who she is, and what her ideal clients need. How does she get inspiration through market research? Discover how her new product develops itself organically simply by being curious and actively listening to her clients. That co-creation process is possible when you know who you ideal client is and understand them inside out. That's the work we do in Insight + Impact, my brand new program including a self study course and private coaching support to help you master market research, so you can gain clarity on your ideal client and co-create your offerings with them… playfully ;) LEARN MORE ABOUT STEPH https://www.stephlaffy.com/ Own Your Youness Toolkit: https://www.stephlaffy.com/own-your-youness-toolkit/ Instagram: @stephlaffy Grounding support for creative minds Book a free discovery call  Learn more about coaching Download free resources Join the monthly gathering Sign up to the monthly letters Explore the full website

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