Connecting Science and Soul: Ara Katz on Building Seed Health

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREAra Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk talks with Ara about how her path through film, tech, and entrepreneurship came full circle when she discovered the potential of the microbiome and its deep connection to gut health, immunity, skin, and overall wellness.Ara shares how Seed developed its science-first approach to gut health, why customer experience is inseparable from scientific credibility, and how design and storytelling can make complex research feel human. She also reflects on the hardest part of scaling a values-driven company: holding fast to what must remain sacred while still making the compromises that growth demands.For anyone building something meaningful, Ara leaves behind advice that feels both wise and lived: resist the urge to follow someone else’s recipe, ground your work in love, and hire operational support early so you can stay focused on the work that matters most to you.Episode Breakdown:00:00 Meet Ara Katz and the Story Behind Seed06:39 A Miscarriage That Changed Everything12:03 Understanding the Microbiome and Gut Health20:03 The Science and Innovation Behind DS0129:20 Why Customer Experience Builds Trust34:18 Challenges of Scaling with Integrity41:14 The Future of Gut Health45:01 Actionable Advice for Female FoundersConnect with Ara Katz:Follow Ara Katz on InstagramFollow Seed on InstagramRegister for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business OwnersGet on the waitlist for Marketing Made Simple for Small BusinessCheck out today’s female founded brands:Hope Firsel Nourish & Gather Suzanne Scheer, J.D., CLTC®, Register for her webinar Ripley Rader Black Ponte Knit Wide Leg PantDara Astmann Coaching AI Her Way Follow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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