AI and Trust. Misinformation, Deepfakes & Verification

In a world where AI can generate anything, from fake headlines to cloned voices to entire videos, how do we know what’s real anymore?In this episode of Decoded, Joel explores the trust crisis triggered by generative AI. From deepfakes and disinformation to synthetic media and manipulated reviews, we’ll break down what’s happening, why it’s accelerating, and how to protect yourself and your organisation.What we'll cover:How AI is weaponising misinformation.What deepfakes mean for identity and evidence.The role of verification tools and AI detectors.How to build digital resilience in an era of synthetic truth.Resources: Tools, prompts, AI resources: promptengineeringcookbook.com⁠:AI detectors: Hive, Originality.ai, and GPTZero.Next episode: AI in Workflows, Building Your Personal AI Stack!

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