Decoding Digital Content Marketing - IAB SA
Activity Overview
Episode publication activity over the past year
Episodes
06 The Future of Digital Content Marketing
11 Nov 2021
Contributed by Lukas
Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Matt Potter (John Brown Media Group | Chief Content Officer) Lebo Lekoma...
05 What does digital content marketing success look like?
04 Nov 2021
Contributed by Lukas
Demonstrating and proving impact of content marketing down the funnel. Host: Clare Trafankowska (MD/iProspect) Guests: Megan Singh (Business Intelli...
04 The Power of Purpose-driven Content Marketing
06 Oct 2021
Contributed by Lukas
How purpose can supercharge a brand's content marketing strategy. Host: Zodwa Kumalo (Arena) Guests: Noxolo Mafu (Creative Lead | BrandStudio 24.com...
03 The Audience
06 Oct 2021
Contributed by Lukas
Identify your target audience and create a content marketing strategy. Host: Anelde Greeff (Co-founder & Chief Content Officer | 2Stories) Guests: B...
02 How digital content marketing supercharges your marketing strategy
30 Sep 2021
Contributed by Lukas
Marketing mix interactions, building audiences and digital ecosystems. Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: ...
01 What is Digital Content Marketing?
30 Sep 2021
Contributed by Lukas
Official definition, key principles and the content spectrum. Host: Emma Odendaal (Digital Director, John Brown) Guests: Mpume Ngobese (Co-MD Joe Pu...