365. Rory Vaden: Differentiation Is Dead. Be Unique Instead.

BUILD YOUR BRAND w/ Brand Builders Group Rory Vaden joins the show to break down why differentiation is dead — and why your real advantage is your uniqueness. If you've ever struggled to build an authentic personal brand because you've spent years people-pleasing, fitting in, or carrying an identity that wasn't truly yours, this episode is a reset. Rory shares how he reinvented himself overnight, why nobody is thinking about your brand as much as you think they are, and the simple shift that helps you build a brand rooted in service, not ego. We also dive into his Trajectory Test, becoming rejection-proof, and the real reason most people aren't making the money they want. If you're a creator, expert, entrepreneur, or anyone building a personal brand, this episode will change how you think about growth, identity, and visibility. Watch all episodes on YouTube What You'll Learn Why uniqueness differentiation How to reinvent yourself instantly ("plant, pivot, and go") Why personal branding is not about you — it's about who you serve The Trajectory Test for long-term success The real reason you're not making money yet How to overcome the fear of rejection Links Free personal brand strategy call: freebrandcall.com/mattlebris Free audiobook of Wealthy & Well-Known: freebrandaudiobook.com/mattlebris Connect with Rory Instagram: https://www.instagram.com/roryvaden/ Website: https://roryvaden.com/

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