Why Current NIL Valuations Fail — and How Multi-Agent AI Fixes Them

Medium Article: https://medium.com/@jsmith0475/why-current-nil-valuations-fail-and-how-multi-agent-ai-fixes-them-f1652a0e887c The article, by Dr. Jerry A. Smith, describes VALORE, a novel multi-agent artificial intelligence system designed to accurately value a collegiate athlete's Name, Image, and Likeness (NIL) influence, correcting for the failures of current surface-level metrics. This system employs seven specialized thinking transformer models—such as a Social Media Analysis Agent and a Psychological Profile Agent—that coordinate through goal-oriented consensus mechanisms to integrate diverse factors like behavioral science, economic data, and athletic performance. The research emphasizes that VALORE models crucial human elements like parasocial relationships and authenticity to predict true marketing value, ensuring the system maintains high prediction accuracy, transparent coordination, and ethical oversight through proactive bias detection. Ultimately, VALORE seeks to create more equitable and efficient markets by benefiting athletes, brands, and universities through enhanced decision support and compliance.

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