Beware Of The Jevons Paradox

We all want a better life, but is our pursuit of it actually making us happier? In many instances, the answer is no. This is where the Jevons paradox comes in. The Jevons Paradox is named for the nineteenth-century economist William Stanley Jevons. He noticed that as steam engines, powered by coal, became ever more efficient, Britain’s appetite for coal increased rather than decreased.The paradox still exists today. The latest renewable energy technologies are not resulting in a decrease in climate change for instance. I think this same principle applies to our desire to make a better life for ourselves. Today, the latest ideas on how to be better and have a better life (look better, get richer, have more and better stuff, achieve more success) can lead to unintended consequences.It turns out that pursuing ever-more activities designed to make ourselves and our lives better often leads us to feel greater stress, dissatisfaction and disconnection with the things that truly matter.The problem isn’t the actual technology or wanting to make positive changes. The problem starts within, with a simple mindset shift. In this episode, I offer a way to counter the Jevons paradox and become more self-aware, genuinely happy and authentic.Key Links:Melli O’Brien: https://melliobrien.comGet your free Deep Resilience Care Package: https://melliobrien.com/#deep-resilience-care-package

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