Derek Sivers podcast

If you target sharp enough, you will own your niche

12 Feb 2000

Audio

Description

Let’s say you’ve decided that your style of music should be proudly called “power-pop”. If you say, “We’re power-pop!” in the very first sentence or paragraph of all of your marketing If your email address is “[email protected]” If your album title is “Powerpop Drip and Drop” If the license plate on your band van is “POWRPOP” When someone asks me for a music recommendation and says they like power-pop, guess who I’m going to tell them to buy? Have the confidence to find your niche, define who you are, then declare it again and again and again and again. If you do it persistently enough, you will own that niche. People will not be able to imagine that niche without you. Don’t forget you can use your city or country as a niche! Amplify your regional influence on your genre of music, and declare it to be an official sub-genre, of which you’re the originator. Think of past examples: Minneapolis funk, Seattle grunge, Korean K-pop, Icelandic avant-garde, and of course the different kinds of hip hop from every corner of the world. You can make your own niche, if you’re brave. You might be the best “a cappella medieval metal” artist in the world.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Derek Sivers podcast

If you target sharp enough, you will own your niche

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

Sign in to Audioscrape

Share this moment