003 – Yulya Besplemennova – When Sense-Making Meets Machine Learning

What happens when your job is built around language, and then Large Language Models arrive? Coincidence? Yulya thinks not.In this deep dive into AI-augmented design research, we explore how service designers are reshaping their craft in real-time. From custom GPTs that process interview transcripts in seconds to the delicate art of humanizing AI-generated insights, Yulya reveals the practical magic happening inside Milan's Oblo studio.But here's the twist: while AI gets better at processing data, clients start expecting "faster, cheaper" work because "you have AI now." We unpack the democratization dilemma, the risks of anthropomorphizing our digital partners, and why designing for human-AI ecosystems might be the future we're already living.This isn't theoretical speculation—it's field notes from the front lines of design's algorithmic transformation. Plus, Aida has some pointed questions about whether we're teaching machines to think like designers, or the other way around.Topics: Research synthesis, custom GPTs, client expectations, design democratization, human-AI collaboration, service design futures, anthropomorphization risks, sci-fi prophecies.

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