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Design Discipline

Weber Wong

07 Jul 2025

Description

Weber Wong is founder and CEO of FLORA: a powerful AI canvas, built specifically for creative work. The New York-based startup has raised more than $6 million, and built tooling that is loved by creatives at top studios like Pentagram, Instrument, and MSCHF.Weber has a background with diverse experiences spanning venture capital, investment banking, poetry, history, and more recently, studies on interactive art at the NYU Tisch School of the Arts. We discussed how these experiences shaped his approach to building one of the most exciting startups in the space of design and creative work today; and his unique perspective on the present and the future of design.Get 50% off FLORA’s Pro Tier with code: DESIGNDISCIPLINEVisit our sponsors:* Framer: build websites, the easy way* Rize: magically track everything you do* Color AI: generate meaningful color palettes* Sublime: turn ideas into worlds of inspirationFrom the conversation:* Strategy by Lawrence Freedman* Innovators by Walter Isaacson* Source Code: My Beginnings by Bill Gates * Shoe Dog: A Memoir by the Creator of Nike by Phil Knight* The Power Broker by Robert A. Caro* Softwar: An Intimate Portrait of Larry Ellison and Oracle by Matthew Symonds* Virgil Abloh: Figures of Speech* Dieter Rams: The Complete Works by Klaus Klemp* Hiroshi Fujiwara: Fragment* Hiroshi Fujiwara: Fragment #2* Digital Art: 1960s to Now by Pita Arreolaflorafauna.ai | x.com/weberwongwong This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

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