0157 - Growing the Digital Ecosystem with Aoife Brodigan

Hosts: Nathan Summers, Aradhika NigamWe are talking today with Aoife Brodigan, Marketing Director for Huawei Mobile Services in Europe.To start, Aoife, could you tell us a little about yourself?1.   Where does Aspiegel fit within Huawei group? [Aspiegel as digital service provider, role in looking after HMS products, subsidiary of Huawei] 2.   Could you explain what is Huawei Mobile Services ecosystem? [growth of AppGallery as third largest app marketplace, share some examples of hms products…] 3.   How do you test consumer ideas and come up with new features for HMS products and digital experiences? [e.g. design thinking, translate ideas from one geo-market to another region, market research] 4.   What are some of the considerations in building an ecosystem for multiple audiences? [e.g. dual marketplace, business vs consumer business models and needs] 5.   How do you balance global digital marketing strategies with localisation needs for Europe? [Glocal approach of thinking globally, acting locally, difference between translating and transcreating, how we comply with privacy laws in Europe] 6.   What kind of programs do you put in place to build business partnerships and engage local suppliers and partners? [Intro to developer programs like HSD, HDG, AppsUp, intro to new business programs like Next Design Awards, Music contests and DIGIX labs] 7.   How do you expect partners will use the DIGIX Lab here in Dublin? [e.g. explain the lab, talk about the kinds of resources available and what developers learn/gain by using it.That is a good note to finish on.Thank you for sharing your thoughts and experiences today.Notes:Speaker bio: Aoife Brodigan has nearly 20 years’ experience in the mobile technology industry, working for small start-ups as well as international tech companies such as Facebook and Huawei. In her role as Marketing Director for Huawei Mobile Services in Europe, she is responsible for helping developers to discover the possibilities with HMS core and grow their business by reaching over 550M monthly active users on AppGallery.Huawei Ireland - https://www.huawei.com/ie/ASPIEGEL SE. HQ in Dublin- Ireland - https://www.aspiegel.comEvent information: https://aspiegel.com/en/activity/201647258791711832Credits and LicenseMusic Title: Check Them InArtist: Ema GraceSource: https://bit.ly/2tJ6BndLicense: CC BY 4.0Artist notes: Ema Grace is an AI vocaloid produced by Ryoma MAEDA (@Ryoma_Maeda). Styled as virtual Singer&Idol 架空のバーチャルアイドル & シンガー、それがEma Grace. Cover Art Title: Guest BillboardArtist: Allen HigginsSource: License: Podcast LicenseDesign Talk (dot IE) CC BY-NC-SA 4.0 The license can be viewed at https://creativecommons.org/licenses/by-nc-sa/4.0By taking part you give permission for your voice to be recorded, for the recording to be edited, and for it to be posted and published as a podcast. Hosted on Acast. See acast.com/privacy for more information.

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