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Design This Day

AI could make an economy seat feel like first class | Bernadette Berger

12 May 2025

Description

Devin talks with Bernadette Berger, Director of Innovation at Alaska Airlines, about the future of air travel. Bernadette is a self professed air plane nerd and has over a decade of experience designing the aircraft architecture of some of the world's largest commercial jets. The two discuss solving baggage anxiety, which tasks are still better suited to humans versus AI, and what raising a toddler can teach you about business leadership. And yes, “haba maba” comes up – it’s not just baby talk. [03:06] Baggage Anxiety[05:35] Fairness and Justice in Air Travel[08:20] Personalized Air Travel and AI[12:38] Designing For The Seams and New Destinations[15:55] HABA MABA[20:23] AI and Human Superpowers[24:03] Speed RoundLinksDevin Liddell on LinkedInBernadette Berger on LinkedInTeagueAbout the Host: Futurist Devin LiddellDevin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. Get in Touch Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [email protected]

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