What is UX strategy and how apply it? With Jared Spool | Good Morning UX

As designers, we have been talking a lot about strategy, maturity, and culture. All these things need to be discussed and worked but before them, we need to discuss the growth, and maturity, of the UX industry or the digital product industry. This maturity can impact our point of view when we talk about the difference between UX strategy and UX tactics. The strategy is usually defined by the leader, but we want to stay focused on the application or operationalization of this strategy as well. This show will pass through some questions like: Are we showing the real impact we can deliver, as designers? What is the most challenging thing for designers in companies? Can the classic team of one designer bring a strategic view to the company? What are the most important or interesting Metrics for experience? For this, we invited Jared Spool a legendary professional from this digital industry, who has been working to uncover what it takes to drive organizations to deliver the best-designed products and services. He is an American writer, researcher, speaker, educator, and expert on usability, software, and design topics. He also runs the foremost school for user experience design focused on UX Design strategy, Design, User experience, Usability, user interface design, and education. —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Jared on these links: https://www.linkedin.com/in/jmspool/ https://www.uie.com/ https://jmspool.medium.com/ https://www.centercentre.com/jared-spool/ https://leaders.centercentre.com/ Jared's book: Manual de Testes de Usabilidade: Planejamento, Design e Condução Eficaz 2ª (segunda) Edição por Rubin, Jeffrey, Chisell, Dana publicado pela Wiley (2008) https://amzn.to/3O7kW4n Web Anatomy: Interaction Design Frameworks that Work (Voices That Matter) https://amzn.to/3cgbaiM Web Site Usability: A Designer's Guide (Interactive Technologies) (English Edition) https://amzn.to/3z5HluD Multi Pack: User-Centered Web Site Development:A Human Computer Interaction Approach with The Essence of Professional Issues in Computing https://amzn.to/3Ryg8aX

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