31: Risks Worth Taking with John Ricks

John Ricks, Nebraska Tourism Director joins the Destination Marketing Podcast to talk risks worth taking. Topics discussed include the home run Nebraska Tourism campaign, having the guts to run with a risky idea, and benefiting from earned media.  "We knew right from the get go that rather than just informing the public, that we had a real perception problem here and that we had to define and go after changing these perceptions" - John Ricks on the thought process behind the Nebraska Tourism campaign.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network. 

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