Destination Marketing Podcast

115: Looking Ahead to 2021 In Wilkesboro, NC with Thomas Salley

12 Jan 2021

Contributed by Lukas

Thomas Salley, Director of the Wilkesboro Tourism Development Authority, joins this episode of the Destination Marketing Podcast to talk about what it...

114: Bandwango - Growth During a Pandemic

05 Jan 2021

Contributed by Lukas

Mo Parikh and Emilie Harris from Bandwango join this episode of the Destination Marketing Podcast to talk all about some of the ways that Covid has af...

113: 2021 Resolutions for Every Destination

01 Jan 2021

Contributed by Lukas

In this episode of The Destination Marketing Podcast, Adam reflects on some of the things that he's learned this year. Listen to learn some of his ins...

112: Meet the Voice Behind the Scenes with Julie Ackerson

29 Dec 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, we are joined by Julie Ackerson, Relic's podcast producer. Listen to get a sneak peek of what it...

111: Brand Therapy with James Gibson

22 Dec 2020

Contributed by Lukas

James Gibson, one of Relic's creative directors, joins this episode of the Destination Marketing Podcast to talk all about some of the illustrated cam...

110: Creating Events Within Your Destination with Matt Hawkins

15 Dec 2020

Contributed by Lukas

Matt Hawkins, director of sports and market development at Bloomington-Normal Area Convention & Visitors Bureau, joins The Destination Marketing Podca...

109: Shifting Your Brand Positioning When Culture, Shopping, Dining, & Fun for the Whole Family Disappear

08 Dec 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam is a panel host on Connect Travel's eTourism Summit. He is joined by Ali Daniels, Matt Boru...

108: How to Win in Recovery with Nick Breedlove

01 Dec 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Nick Breedlove, executive director at Jackson County Tourism, joins us to talk about some of the...

107: Interesting Analytics in the Industry with Camden Bernatz

23 Nov 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Camden Bernatz, Digital Marketing and SEO Specialist at Relic, joins us to discuss some of his r...

106: An Exciting Announcement from Relic

18 Nov 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam jumps on to share an exciting announcement from Relic. At the beginning of November, Relic ...

105: Incentive Travel Opportunities for Destinations in 2020

17 Nov 2020

Contributed by Lukas

In this special episode of The Destination Marketing Podcast, Adam is a guest on SITE's Armchair Conversations Webinar. Hosted by Tahira Endean, head ...

104: When The Pandemic Causes a Major Audience Shift with Michael Hensley

10 Nov 2020

Contributed by Lukas

Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the...

103: Why Your Destination Needs A Podcast

03 Nov 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam breaks down all of the reasons why every destination needs to have their own podcast. Liste...

102: Attribution and Data with Matt Clement

30 Oct 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Matt Clement from Arrivalist joins us to discuss the ever-expanding field of attribution and dat...

101: When a Historic Event Gets Rescheduled with Eleanor Prater

28 Oct 2020

Contributed by Lukas

Eleanor Prater, Marketing & Communications Manager at the Augusta Convention & Visitors Bureau, joins this episode of the Destination Marketing Podcas...

100: 100 Episodes - Can you believe it?

26 Oct 2020

Contributed by Lukas

In this special episode of the Destination Marketing Podcast, Adam gives a quick recap of the show's history as well as a thank you to all the guests ...

99: One of My Personal Favorite Destinations with Kim Bumpas

23 Oct 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam catches up with one of his personal favorite destinations: Knoxville, Tennessee. Kim Bumpas...

98: The Hottest Data Resource In Tourism with Darren Dunn

21 Oct 2020

Contributed by Lukas

Darren Dunn, President at Entrada Insights Inc., joins this episode of the Destination Marketing Podcast to talk all about one of the up and coming da...

97: Marketing The Same Product to a New Generation with Neal McCoy

19 Oct 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam takes the show to Tupelo Mississippi, a small town that proudly holds the title of the birt...

96: Keeping an Open Mind with Kinney Ferris and Nadia Thornton

16 Oct 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam takes the show on the road again to Oxford, Tennessee. He is joined by Kinney Ferris and Na...

95: TikTok and User-Generated Content in North Alabama

14 Oct 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam is back with Maryanne, Beth, and Melea from North Alabama. Listen to hear them continue the...

94: Overcoming Challenges in North Alabama

12 Oct 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam takes the show to North Alabama where he is joined by Cara Long from the Cook Museum, as we...

93: Holding a Major Event During a Pandemic with Jerry Caldwell

09 Oct 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Adam continues his trip to Bristol with Jerry Caldwell, Executive Vice President & General Mana...

92: There Can Only Be One Birthplace of Country Music with Leah Ross

06 Oct 2020

Contributed by Lukas

Leah Ross, Executive Director of the Birthplace of Country Music Museum, joins this special episode of the Destination Marketing Podcast on the road t...

91: Understanding Your Town and Your Travelers with Lauren Ward

29 Sep 2020

Contributed by Lukas

In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to Franklin, Tennessee. He is joined by Lauren Ward, Vic...

90: Recovery in Pigeon Forge, Tennessee with Leon Downey

22 Sep 2020

Contributed by Lukas

Leon Downey, Executive Director at Pigeon Forge Department of Tourism, joins the Destination Marketing Podcast to talk about how his destination has b...

89: When Covid Actually Helps with Ann Marie Maher

15 Sep 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Ann Marie Maher from Prince William County Virginia, joins us to discuss some of the strategies ...

88: Virginia is for Lovers with Lindsey Norment

08 Sep 2020

Contributed by Lukas

Lindsey Norment, Brand Director at Virginia Tourism Corporation, joins this episode of the Destination Marketing Podcast to talk about her destination...

87: Destination International's Role In Our Industry with Andreas Weissenborn

04 Sep 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Andreas Weissenborn from Destinations International joins us to discuss some of the things that ...

86: Covid And The Greatest Snow On Earth with Nathan Rafferty

01 Sep 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, learn how Utah's ski industry has been affected by the Covid-19 pandemic. Nathan Rafferty, Presi...

85: Dealing With Covid on Long Island, NY with Kristen Jarnagin

28 Aug 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Kristen Jarnigan, President & CEO at Discover Long Island, joins us to discuss some of the tacti...

84: Little Rock Rock Stars with Gretchen Hall

25 Aug 2020

Contributed by Lukas

Gretchen Hall, President and CEO at Little Rock Convention and Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about ...

83: Como and Covid with Amy Schneider

18 Aug 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, we are joined by Amy Schneider, the Director at Visit Columbia, Missouri. Listen to some of the ...

82: Recovery in Florence, AL with Rob Carnegie

14 Aug 2020

Contributed by Lukas

Rob Carnegie, President & CEO at Florence Lauderdale Convention & Visitors Bureau, joins this bonus episode of the Destination Marketing Podcast to di...

81: Staying Sharp in Difficult Times with Greg Desrosiers

11 Aug 2020

Contributed by Lukas

Greg Desrosiers, an experienced content strategist and communications expert, joins the Destination Marketing Podcast to discuss some of the resources...

80: Mobile Alabama - Tourism Improvement Districts

07 Aug 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, David Clark, Tiffany Gallagher, Margo Gilbert, and Kent Blackinton join us to talk about how Mob...

79: Transforming a Destination with Sara Toliver

04 Aug 2020

Contributed by Lukas

Sara Toliver, President and CEO of Visit Ogden, joins the Destination Marketing Podcast to discuss the amazing transformation that has occurred in her...

78: Visit Ventura - How Ventura, California Was Prepared For Covid

31 Jul 2020

Contributed by Lukas

In this bonus episode of the Destination Marketing Podcast, Cheryl Bagby and Marlyss Auster from Visit Ventura California join us to talk about how th...

77: Research, The Forgotten Child with Mitch Whitten

28 Jul 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Mitch Whitten, The Executive Vice President of Marketing for Fort Worth Texas, joins us to talk ...

76: When Your State Becomes The Epicenter with Patrick Harrison

24 Jul 2020

Contributed by Lukas

Patrick Harrison, Chief Marketing Officer at Visit Tampa Bay, joins the Destination Marketing Podcast to talk about how the coronavirus pandemic has c...

75: Explore Lawrence - How Lawrence, Kansas Is Combating Covid

21 Jul 2020

Contributed by Lukas

In this special episode of the Destination Marketing Podcast, the team from Explore Lawrence Kansas joins us to discuss some of the creative and innov...

74: Navigating Covid in Putnam County with Kelli Steele

14 Jul 2020

Contributed by Lukas

Kelli Steele, Executive Director at Putnam County Convention and Visitors Bureau, joins the Destination Marketing Podcast to discuss some of the ways ...

73: Breaking Into the Industry with Carrie Di Guido

07 Jul 2020

Contributed by Lukas

Carrie Di Guido from Dana Point California joins the Destination Marketing Podcast to talk her experiences breaking into the destination marketing ind...

72: A Presentation to the Tourism Recovery Task Force in Tulsa

30 Jun 2020

Contributed by Lukas

In this special episode of The Destination Marketing Podcast, join Adam Stoker as he gives a presentation to the stakeholders in Tulsa, Oklahoma. Lear...

71: Touchpoints with Alex Sousa

23 Jun 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, join Relic's public relations manager Alex Sousa as he and Adam discuss the world of PR, as well...

70: Navigating the Crisis as a Small Resort in Australia with Josephina McDonald

17 Jun 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, we have a special guest joining us from Australia. Josephina McDonald, Owner and Operator of Hal...

69: Crisis Management For Destinations Re: Covid 19 with Rob Ulmer

11 Jun 2020

Contributed by Lukas

Rob Ulmer, Dean of the UNLV Greenspun College of Urban Affairs, joins the Destination Marketing Podcast to talk about communication during crises. Rob...

68: Tulsa's Road to Recovery with Brian Williams

09 Jun 2020

Contributed by Lukas

In this episode of The Destination Marketing Podcast, Brian Williams joins us to discuss some of the strategies that Tulsa, Oklahoma has used to navig...

67: What Destination Marketers Need To Know Today with Nicole Mahoney

02 Jun 2020

Contributed by Lukas

In this episode of The Destination Marketing Podcast, Nicole Mahoney, host of Destination on the Left Podcast and CEO at Break The Ice Media, joins us...

66: Durango's Recovery Plan with Rachel Brown

26 May 2020

Contributed by Lukas

Rachel Brown, executive director of Visit Durango, joins The Destination Marketing Podcast to discuss some of the ways that her destination has reform...

65: A Tour Operator's Point of View with Kylie Chenn

19 May 2020

Contributed by Lukas

Kylie Chenn, founder & CEO at Acanela Expeditions, joins The Destination Marketing Podcast to provide the unique perspective of a tour operator on the...

64: The Coronavirus in Liverpool with Stefan Price

12 May 2020

Contributed by Lukas

Stefan Price from Liverpool, England, joins The Destination Marketing Podcast to offer a new perspective on the Coronavirus Pandemic situation. Topics...

63: When You Share an Attraction with Other DMO's with Rhonda Salisbury

05 May 2020

Contributed by Lukas

Rhonda Salisbury, CEO of Visit Yosemite and Madera County, joins the Destination Marketing Podcast to discuss some of her marketing strategies and how...

62: Public Relations is Critical at a Time Like This with Christina Lenkowski

30 Apr 2020

Contributed by Lukas

Public Relations expert Christina Lenkowski joins The Destination Marketing Podcast to talk about the importance of media and publicity when it comes ...

61: How Crowd Riff is Approaching the Coronavirus Situation with Amrita Gurney

28 Apr 2020

Contributed by Lukas

Amrita Gurney from Crowd Riff returns to the Destination Marketing Podcast to discuss some of the ways her company has been tackling the challenges pr...

60: Arrivalist's Daily Travel Index For COVID-19 with Matt Clement

21 Apr 2020

Contributed by Lukas

Matt Clement from Arrivalist joins the Destination Marketing Podcast to further discuss some of the effects of the coronavirus pandemic on the destina...

59: The New Normal with Will Seccombe

20 Apr 2020

Contributed by Lukas

In this episode of the Destination Marketing Podcast, Will Seccombe from Connect Travel returns to discuss how the worldwide Covid-19 pandemic will af...

58: Rockin the Suburbs with Ed Harris

14 Apr 2020

Contributed by Lukas

Ed Harris of Valley Forge in Montgomery County Pennsylvania, joins the Destination Marketing Podcast to talk about some of the creative approaches he ...

57: A Coronavirus Recovery Resource for Destinations

09 Apr 2020

Contributed by Lukas

In this quick bonus episode, Adam discusses an awesome resource available for destinations who are starting to prepare for when travel is possible aga...

56: Using Strategic Partnerships and Tools To Promote A Destination with Jessica McClellan

07 Apr 2020

Contributed by Lukas

Jessica McClellan from Mesquite Texas  joins the Destination Marketing Podcast to talk about how to use partnerships and tools strategically when pro...

55: Bonus Episode: Josh Collins is Back!

02 Apr 2020

Contributed by Lukas

In this bonus episode of the Destination Marketing Podcast, Adam and Josh discuss the state of the industry and opportunities for DMOs in this strange...

54: Stakeholder Engagement For Rural Destinations with Matthew Landkamer

31 Mar 2020

Contributed by Lukas

Matthew Landkamer of the Coraggio Group joins the Destination Marketing Podcast to talk about how to engage stakeholders in rural destinations. Topics...

53: Standing Out From The Competition with Robb Wells

24 Mar 2020

Contributed by Lukas

Robb Wells, President & CEO at Greater Beaufort - Port Royal Convention and Visitors Bureau joins the Destination Marketing Podcast to talk about the ...

52: Data is Critical at a Time Like This with Matthew Godfrey

23 Mar 2020

Contributed by Lukas

Matthew Godfrey, former mayor of Ogden Utah and CEO of See Source joins the Destination Marketing Podcast to talk about how to use data collection eff...

51: Creative Coronavirus Ideas

20 Mar 2020

Contributed by Lukas

In this bonus episode, Adam discusses some strategies for destinations to help their stakeholders through this time of uncertainty in the tourism indu...

50: Non-Traditional Methods to Promote a Small Destination with Nick Povalitis

17 Mar 2020

Contributed by Lukas

Nick Povalitis, Vice President of Marketing & Sports Development at Rockford Area CVB joins the Destination Marketing Podcast to talk about teaming up...

49: Important Disaster Relief Information for Your Stakeholders

16 Mar 2020

Contributed by Lukas

In this bonus episode, Adam discusses some of the resources available to small business during this time of economic uncertainty.  Follow the Destin...

48: Special Coronavirus Edition

12 Mar 2020

Contributed by Lukas

Adam gives his thoughts and recommendations on navigating the impact of COVID-19 for your destination. Follow the Destination Marketing Podcast on so...

47: When Your Destination Is A Hollywood Production with Andi Thoreson

10 Mar 2020

Contributed by Lukas

Andi Thoreson, Marketing Director at Fargo, North Dakota joins the Destination Marketing Podcast to talk about the opportunities and challenges of hav...

46: Cool Technology from Connect Travel Marketing Leadership Summit

09 Mar 2020

Contributed by Lukas

Recorded live from the Connect Travel Leadership Summit in Orlando, Florida, Adam discusses a new technology product with Jason and Mark from RootRez....

45: Brand Perception with Kim Sidoriak

03 Mar 2020

Contributed by Lukas

Kim Sidoriak, Chief Marketing Officer at Santa Monica CVB, joins the Destination Marketing Podcast to talk about also having the distant future in min...

44: How To Appeal To a New Audience Without Abandoning the Old One with Cassandra Vasquez

25 Feb 2020

Contributed by Lukas

Cassandra Vasquez, Manager of Digital Marketing at Branson, Missouri, joins the Destination Marketing Podcast to talk about the process of changing th...

43: Customizing The Customer Experience with Randi Morritt

18 Feb 2020

Contributed by Lukas

Randi Morritt, Director of Marketing at Aurora, Colorado, joins the Destination Marketing Podcast to talk about significant growth and opportunity in ...

42: Special Announcement

14 Feb 2020

Contributed by Lukas

Adam briefly introduces a new opportunity that destinations can choose to be involved with. Follow the Destination Marketing Podcast on social media:...

41: Dealing With A Sudden Tourism Change with Carla Pendergraft

11 Feb 2020

Contributed by Lukas

Carla Pendergraft, Director of Marketing at Waco, Texas, joins the Destination Marketing Podcast to talk about dealing with a sudden tourism change. T...

40: Talk With An Industry Titan with Bill Geist

04 Feb 2020

Contributed by Lukas

Bill Geist from DMOproz (and host of the DMOU Podcast) joins the Destination Marketing Podcast. Topics discussed include his experience in Madison, Wi...

39: Marketing An Icon of Americana with Chris Pokorski

28 Jan 2020

Contributed by Lukas

Chris Pokorski, Manager of Community Relations for the Detroit Metro Convention & Visitors Bureau, joins the Destination Marketing Podcast to talk abo...

38: Tourism Master Plans with Jonathan Freeze

21 Jan 2020

Contributed by Lukas

Jonathan Freeze, Director of Marketing and Communications at the Greater Raleigh Convention and Visitors Bureau joins the Destination Marketing Podcas...

37: Cultural Heritage Tourism with Stephanie Jones

14 Jan 2020

Contributed by Lukas

Stephanie Jones, Founder & CEO of the Cultural Heritage Alliance for Tourism, joins the Destination Marketing Podcast to talk cultural heritage touris...

36: Technology Highlight: Simplifi with Josh Scheer

07 Jan 2020

Contributed by Lukas

Josh Scheer, Digital Marketing Director at Relic, joins the Destination Marketing Podcast to talk about Simpli.fi, a localized programmatic display ad...

35: Every Destination Marketer’s New Year’s Resolutions

31 Dec 2019

Contributed by Lukas

As the new year begins, Adam Stoker lays out some New Year's resolutions for destination marketers. Topics include updating technologies, evaluating c...

34: The World’s Best Cities with Chris Fair

24 Dec 2019

Contributed by Lukas

Chris Fair, President & CEO of Resonance, joins the Destination Marketing Podcast to talk about the World's Best Cities and premier the new list. Topi...

33: Planning Your Traditional Media with Sasha Jackson

17 Dec 2019

Contributed by Lukas

Sasha Jackson, Media Director at Relic, joins the Destination Marketing Podcast to talk planning traditional media. Topics include the role of print i...

32: The Importance of Continuous Learning with Will Seccombe

10 Dec 2019

Contributed by Lukas

Will Seccombe, President and CEO of Connect Travel, joins the Destination Marketing Podcast to talk about the importance of continuous learning. Topic...

31: Risks Worth Taking with John Ricks

03 Dec 2019

Contributed by Lukas

John Ricks, Nebraska Tourism Director joins the Destination Marketing Podcast to talk risks worth taking. Topics discussed include the home run Nebras...

30: Social Media Tips and Tricks with Brie Timings

26 Nov 2019

Contributed by Lukas

Brie Timings joins The Destination Marketing Podcast to talk about influencer marketing and video content. Topics discussed include researching influe...

29: Going Against The Grain with Kevin Wright

19 Nov 2019

Contributed by Lukas

Kevin Wright from Travel Oregon joins the Destination Marketing Podcast to talk going against the grain. Topics include the new Travel Oregon campaign...

28: Branding a Destination with Tom Love

12 Nov 2019

Contributed by Lukas

Tom Love joins the Destination Marketing Podcast to talk branding a destination. Topics include the definition of a brand, touchpoints you can and can...

27: Digital Marketing For Destinations with Stephanie Weeks

05 Nov 2019

Contributed by Lukas

Stephanie Weeks, Social Media Marketing Specialist for Visit Plano, TX joins the Destination Marketing Podcast to talk about Social Media for destinat...

26: All Things Social with Jess Darrington

29 Oct 2019

Contributed by Lukas

Jess Darington, social media manager and influencer joins the Destination Marketing Podcast to talk social media management. Topics include lessons le...

25: Learnings From The Industry with Chris Spendlove

22 Oct 2019

Contributed by Lukas

Chris Spendlove joins the Destination Marketing Podcast to talk tradeshows. Topics discussed include the value of tradeshows, useful tools for destina...

24: Public Relations For Destination Marketers with Leif Pettersen

15 Oct 2019

Contributed by Lukas

Leif Pettersen, renowned P/R expert and juggler, joins the Destination Marketing Podcast to talk Public Relations for Destination Marketers. Topics in...

23: Quick Update

08 Oct 2019

Contributed by Lukas

Host Adam Stoker records remotely in this quick update episode. Topics include a Texas Tourism Industry Association Conference recap, a life update fo...

22: Design Principles with Colby Remund

01 Oct 2019

Contributed by Lukas

Colby Remund, Chief Creative Officer at Relic, joins the Destination Marketing Podcast to talk Design Principles. Topics include style guides, mistake...

21: Destination Marketing At The State Level with Dave Williams

24 Sep 2019

Contributed by Lukas

Dave Williams joins the Destination Marketing Podcast to talk destination marketing at the state level. Topics include the Mighty 5 Campaign, the stat...

20: Destinations and Zoos with Jim Bartoo

17 Sep 2019

Contributed by Lukas

Jim Bartoo, Director of Marketing for the Nashville Zoo, joins the Destination Marketing Podcast to talk Destinations and Zoos. Topics include the rel...

19: Ski Resorts and Destinations – Key Partnerships with Lane Tucker

10 Sep 2019

Contributed by Lukas

Lane Tucker, Operations Manager for Eagle Point resort, joins the Destination Marketing Podcast to talk key partnerships between ski resorts and desti...

18: Authenticity And Branding with Aileen Ramos

03 Sep 2019

Contributed by Lukas

Aileen Ramos, Director of the Tourism office for Laredo, Texas, joins the Destination Marketing podcast to talk Authenticity and Branding. Topics incl...

17: How To Win As The Underdog with Ryan Starks

27 Aug 2019

Contributed by Lukas

Ryan Starks, Director of the Tourism Office for Heber Valley, joins the Destination Marketing Podcast to talk about the relationship between economic ...

16: Content Is Critical with Amrita Gurney

20 Aug 2019

Contributed by Lukas

Amrita Gurney, VP of Marketing for Crowdriff, Joins the Destination Marketing Podcast to talk about content. Topics include the importance of content ...