*Clears Throat* lets talk about retail

In this lively episode of *DTH The Podcast*, hosts David and Cyd dive deep into the intricacies of retail sales within the salon industry. Kicking off with light-hearted banter and a call for a musical jingle, they quickly pivot to tackle a listener's question about choosing the best product price point for a salon. David and Cyd leave no stone unturned as they discuss the complexities surrounding retail markups, profit margins, and the economics of stocking products. They explore various angles, including working with product companies that provide sufficient support and ensuring profitable markup percentages. They point out the pitfalls of low markup products and the financial strain of constantly restocking inventory. The hosts offer practical solutions, such as leveraging affiliate links and partnering with companies like Hair Story, which provide significant commission without the need for physical stock. They also advocate for creating your own product line through private label companies, highlighting Genesis Private Label as a stellar option. A special shoutout goes to a listener, Steph Stylist, who shares her eye-opening experience after crunching her numbers and discovering the hidden costs of her retail efforts. This heartfelt testimonial reinforces the importance of doing the math and making informed financial decisions. David and Cyd's candid advice, paired with humorous asides and genuine passion for empowering salon owners, makes this episode both informative and entertaining. Tune in for insights that challenge the status quo and provide actionable steps to revolutionize your salon's retail strategy.

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