Inside Amazon's AI video generator | Kabir Bedi

What if creating a professional video for your business was as simple as a single click?We're joined by Kabir Bedi, Head of Product for Image and Video Generation at Amazon Ads, to discuss how generative AI is making that a reality. He provides an inside look at Amazon's mission to democratize video advertising, empowering everyone from mom-and-pop shops to large enterprises with their innovative video generator that evolved from simply showing products to showcasing them in realistic, multi-scene lifestyle settings.Kabir shares key insights into the engineering culture that powers this innovation, built on deep customer obsession and a dynamic, experimental mindset. He explains why bringing the entire team—including engineers and scientists—into direct conversations with users was a game-changer for their development process. Plus, listen as Kabir explains why a "learn and be curious" mindset is the key to thriving in this new landscape of AI-driven product development.Check out:The DevEx guide to AI-driven software developmentDownload: The 6 trends shaping the future of AI-driven development Follow the hosts:Follow BenFollow AndrewFollow today's guest(s):Follow Kabir on LinkedInLearn more on the About Amazon Blog and the Amazon Ads BlogReferenced in today's show:Meta's $100M poaching project“Real strength is not in poaching rather it’s in growing, retaining and respecting the people you already have.” -OFFERS Start Free Trial: Get started with LinearB's AI productivity platform for free. Book a Demo: Learn how you can ship faster, improve DevEx, and lead with confidence in the AI era. LEARN ABOUT LINEARB AI Code Reviews: Automate reviews to catch bugs, security risks, and performance issues before they hit production. AI & Productivity Insights: Go beyond DORA with AI-powered recommendations and dashboards to measure and improve performance. AI-Powered Workflow Automations: Use AI-generated PR descriptions, smart routing, and other automations to reduce developer toil. MCP Server: Interact with your engineering data using natural language to build custom reports and get answers on the fly.

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