Iteration Velocity is the Key to Engineering Success | Vercel’s Malte Ubl

This week, our host Dan Lines chats with Malte Ubl, CTO of Vercel, about why iteration speed is a game-changer for teams trying to deliver more efficiently. Malte shares how accelerating the development cycle and embracing platform engineering can supercharge productivity, helping teams ship faster and innovate more effectively.We explore what it really means to streamline workflows, reduce bottlenecks, and create an environment where developers can focus on what they do best—building great products. Malte also gives us a behind-the-scenes look at how engineering strategies are evolving to keep up with the ever-growing demands.Topics:01:14 How do you see platform engineering changing the way modern software engineering functions?04:52 Decentralized vs. centralized teams?11:40 How Vercel is using AI13:30 All about AI SDKs20:41 How should platform engineering teams should be using AI?28:02 Power struggles between high level ICs and a high level managers?30:10 Key factors to focus on when optimizing AI applications?35:11 Advice for other CTOs or engineering leadersLinks:Malte Ubl (@cramforce)About Malte UblMalte Ublv0 by VercelVercel: Build and deploy the best web experiences with the Frontend CloudDownload the Engineering Leader’s Guide to Accelerating Developer ProductivityOFFERS Start Free Trial: Get started with LinearB's AI productivity platform for free. Book a Demo: Learn how you can ship faster, improve DevEx, and lead with confidence in the AI era. LEARN ABOUT LINEARB AI Code Reviews: Automate reviews to catch bugs, security risks, and performance issues before they hit production. AI & Productivity Insights: Go beyond DORA with AI-powered recommendations and dashboards to measure and improve performance. AI-Powered Workflow Automations: Use AI-generated PR descriptions, smart routing, and other automations to reduce developer toil. MCP Server: Interact with your engineering data using natural language to build custom reports and get answers on the fly.

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