Developer Marketing Stories
Episodes
The launch of Major League Hacking
19 Mar 2025
Contributed by Lukas
Jon Gottfried recounts the founding story of Major League Hacking (MLH), from its origins in connecting university hackathon communities to becoming a...
The launch of GitHub Copilot
21 Feb 2025
Contributed by Lukas
Launching GitHub Copilot wasn’t just another product launch—it was a shift in how developers interact with AI. Alyss Noland breaks down the challe...
The Accidental Rise of Live Coding on Twitch
31 Jan 2025
Contributed by Lukas
What happens when you accidentally discover a whole new developer audience? At Twitch, Katie Penn and her team set out to build a platform for gam...
Postman's developer marketing with Kasey Byrne
19 Dec 2024
Contributed by Lukas
Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks ab...
Marketing Duckbill Group with Corey Quinn
30 Oct 2024
Contributed by Lukas
Corey Quinn is hard to miss if you're even slightly interested in the AWS ecosystem. As founder of Duckbill Group, Corey built his brand on speaking ...
Developer marketing at Auth0, with Gonto
21 Oct 2024
Contributed by Lukas
Gonto, a pioneer in developer marketing and Auth0’s first marketer, reveals how he set out to build a version of marketing tailored for developers....