Build Your Customer Base

Whether you are just getting started or your business is decades old, customers are critical to success.  In fact, without your customer base, there is no business.  So let's look at some ways to build loyalty and grow your core of customers. A Strong Customer Base When we look at a customer base, we look beyond the numbers.  A core of 100 purchasers of your product is better when they are loyal customers and not one-time buyers.  Thus, we have to provide an experience and build a relationship, not just provide a product or service.  This challenge can seem to be a huge hill to climb when we start.  However, there are some tools and channels to start and grow our base no matter what we offer. This episode may seem aimed at those starting out.  That is not exactly the case.  We can grow to a point where we are comfortable with our size and reach.  At this point, we may think that our base is constant and needs less time and attention.  Unfortunately, that situation is never real.  Competing products and services continuously court our customers.  Thus, when we get comfortable, it is an excellent time to review where we are and consider a push to grow those numbers or at least strengthen those relationships.

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