Open Book, No BS (ft. Israel Krush)
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What personal experiences shaped Israel Krush's leadership style?
People say that I'm a good salesperson, but I think it's actually because I'm not trying to sell you something. And I'm just like being very honest, right? You need to understand the workflows. You need to understand the business logic. You need to have the deep integration into the legacy systems in order to really achieve the goals. We are very lucky. to live in an area where we're talking about the air revolution is bigger than the industrial revolution, bigger than the internet. I completely bought into this. And we need to realize that we're just in the first innings of it.
Welcome to Digital Voices, where healthcare and life science leaders explore the real work behind transformation. This podcast is about people, leadership, and the conversations that move healthcare forward. Now your host, Ed Marks. Welcome to another edition of Digital Voices. Thanks for listening and watching. I know you have a lot of different things you can be listening and watching, and we're going to make it worth your while because we have the most incredible CEO here with us from Hiro, Israel Krush. Israel, welcome to Digital Voices.
Thank you so much for having me, Ed. Excited to be here.
No, it's going to be so good. You guys are really taking healthcare by storm. You know, we'll get into that a little bit. I'm jumping ahead, but, you know, you came out of nowhere and now it's like, you know, everyone knows, Hiro, you guys have done a great job, not only with your product and services, but also with marketing and building a company. It's been quite fantastic to watch. So that's why I'm so glad to have you as a guest, just kind of talk about that and talk about leadership and some other very unique things about you, Israel. But before we get too far, the most important question, what songs are on your playlist?
Well, songs. So one is Lucky Man by The Verve. This is just like a song that I really like to listen to. Another one would be Impossible by James. Well, it's not actually by James Arthur, but everyone knows it from his performance at American Idol. So James Arthur. And then like any Red Hot Chili Peppers song. So the bridge would be probably like the one that I'll signal out.
What about... mantras or life messages? Like, are there certain types of words or quotes or things that you live by?
I think that, you know, as an entrepreneur, I must be opportunistic by nature. So definitely opportunism, but also optimism, right? So believing in good, believing in the fact that you can make a better future for yourself, for your community, for the family. for the industry that you're serving. And maybe I'll just add that optimism is great and opportunism is great, but sometimes you need to be very strategic about those two things. So I like to say strategically opportunistic.
You obviously have an accent different than mine. What's your life story? Where did you grow up? Start from the beginning.
Yeah, absolutely. So I'm Israel. I'm originally from Israel, as you can guess by my thick Israeli accent and my name. I'm now co-founder and CEO of Hyrule. My background is in computer science and statistics. I like to say machine learning before it was called machine learning. So I spent my entire career or many years of my career in the Israeli tech ecosystem. which in Israel, by the way, like a lot of it starts in the army. It depends on where you went to. So I went to the intelligence unit, like an equivalent to the NSA, if you'd want. So definitely took a lot of life lessons over there. But then was a software engineer at Intel, realized that corporate life isn't really for me, and then moved to a bunch of startups from SADA security all the way to EdTech.
doing software engineering, product management, and then some leadership positions. I moved to the States in 2017 to get my MBA.
How did military service influence Israel's sense of responsibility?
I got it from Cornell University, specifically Cornell Tech, which is a relatively new campus in New York City. That's where I met my co-founder, Rom, who did his master's in computer science. I like to say we actually met in a machine learning class, nothing to do with the MBA, just something that I was able to take because of my background.
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Chapters
6 chapters
1
What personal experiences shaped Israel Krush's leadership style?
0:00–4:07
2
How did military service influence Israel's sense of responsibility?
4:07–10:13
3
What led to the shift of Hyro's focus to healthcare?
10:13–16:10
4
How does Israel define 'strategically opportunistic'?
16:10–20:40
5
What lessons did Israel learn from his entrepreneurial journey?
20:40–25:56
6
How does Israel's upbringing prepare him for being a CEO?
25:56–26:35