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Diary of The Search Queen

Episode 2: Becoming the Search Queen: How Personal Branding + Google Search Built My 7-Figure Business

24 May 2025

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What does it really take to build a business that stands out, sells consistently, and stays true to your values?In this episode of Diary of the Search Queen, I'm taking you behind the scenes of how I became Sonja the Search Queen – and no, it didn’t happen overnight (or by accident).From managing 300 clients solo to launching a multi-7-figure Google accredited agency built on trust, data, and integrity – I’m walking you through the mindset shifts, values, and bold decisions that shaped both my brand and my business.This is more than a business story. It’s about claiming your worth, trusting your voice, and building something aligned with who you are and how you want to live.In this episode, I share:How I turned Google Search into my superpower – and my nicheThe exact moment I claimed the title “Search Queen” (and why it still matters)Why I walked away from a job that didn’t align with my valuesThe role personal branding played in building a 7-figure businessThe connection between resilience, identity, and the business you buildWhether you're redefining your brand, niching down, or finding the courage to take up more space – this episode will give you the fuel and clarity to go for it.Want more?Buy the Search for Resilience https://www.amazon.com.au/Search-Resilience-Awaken-Warrior-Business/dp/1925452964 Follow Sonja on Instagram at https://www.instagram.com/sonjathesearchqueen/ Download a copy of The Google Ads and SEO Checklist https://sonjathesearchqueen.com/google-ads-and-seo-checklist/ Find out more at https://sonjathesearchqueen.com/ Loved this episode?Tag me on Instagram @sonjathesearchqueen with your biggest takeaway or aha moment!And if this episode landed for you, I’d be so grateful if you hit subscribe, leave a review, and help me reach more people searching for meaning, growth, and impact.Here’s to building bold brands, powerful search strategies, and unshakeable resilience.

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