Diary of The Search Queen
Episodes
Episode 29: What Actually Gets You Found on Google (Hint: It’s Not Luck)
10 Dec 2025
Contributed by Lukas
What Actually Gets You Found on Google (And Why Most Salons Miss It)Think your salon will magically show up on Google just because you have a website?...
Episode 28: Sick Of Relying On IG For Your Leads?
03 Dec 2025
Contributed by Lukas
Tired of dancing on Reels, posting every day, and still staring at empty salon chairs?In this episode of Diary of the Search Queen, I’m breaking dow...
Episode 27: The UNFILTERED Truth About Purpose, Healing & Becoming Magnetic as a Leader
26 Nov 2025
Contributed by Lukas
🎙️ Episode 27: The UNFILTERED Truth About Purpose, Healing & Becoming Magnetic as a LeaderWhat if your anxiety, your fear, and even your burn...
Episode 26: The Hard Truth About Business Growth
19 Nov 2025
Contributed by Lukas
Episode 7: The hard truth about business growthWhat happens when your world is falling apart behind the scenes, but the business must go on?In this po...
Episode 25: She Stopped Discounting and Doubled Her Bookings
12 Nov 2025
Contributed by Lukas
Episode 25: She Stopped Discounting and Doubled Her Bookings: How Ceri Scaled Coastal Blondes with Google Ads & SEOWhat happens when you stop rely...
Episode 24: The Salon Owner Who Finally Cracked the Google Code
05 Nov 2025
Contributed by Lukas
From Burnout to Booked Out, How Iris Rebuilt Her Salon & Stopped Doing It AllWhat happens when your socials are hacked, your ads flop, and your sa...
Episode 23: The Google Ads Strategy Behind This Gym’s Massive Growth
29 Oct 2025
Contributed by Lukas
Running three businesses, raising two kids, and leading a community of 700+ members? It sounds like a lot, because it is. But today’s guest, Pumen f...
Episode 22: Google Ads or SEO? The Secret to Filling Salon Chairs Fast 💇♀️✨
22 Oct 2025
Contributed by Lukas
Ever wondered if Google Ads or SEO is better for your salon?In this solo episode, I’m diving deep into the question I get asked the most, “Which o...
Episode 21: Get 50 Qualified Salon Leads in 90 Days 💇♀️🚀
15 Oct 2025
Contributed by Lukas
If you’ve ever had one week of fully booked appointments followed by a week of crickets — this episode is for you.I’m diving deep into the scien...
Episode 20: 3 Brutal Truths About Google Ads That Will Shock You 😱💥
07 Oct 2025
Contributed by Lukas
Discover the three brutal mistakes salon owners make with Google Ads and why they’re losing money. Many rely on organic social media or Meta ads, bu...
Episode 19: Success Nearly Cost Me Everything: Until I Redefined It
17 Sep 2025
Contributed by Lukas
What happens when you build the empire of your dreams… only to realise you’ve lost yourself in the process?In this episode of Diary of the Search ...
Episode 18: The Day I Fired the Wrong Clients
09 Sep 2025
Contributed by Lukas
What if the bravest business decision you could make… was to say no?In this episode of Diary of the Search Queen, I share the raw truth about one of...
Episode 17: When Letting Go Becomes Your Greatest Leap
26 Aug 2025
Contributed by Lukas
What if the thing you thought you’d do forever… turned out not to be your destiny?In this episode of Diary of the Search Queen, I sit down with my...
Episode 16: Just Because I Can Doesn’t Mean I Should
19 Aug 2025
Contributed by Lukas
What happens when you say yes to everything, and then realise the cost was higher than you imagined?In this reflective episode of Diary of the Search ...
Episode 15: What it Truly Means To Be Seen
12 Aug 2025
Contributed by Lukas
What happens when your biggest wounds become your greatest work?In this powerful episode, I am joined by brand photographer and creative mentor Belle ...
Episode 14: Google Isn’t Dead, But It Is Changing - The Future of Visibility in an AI-Powered World
05 Aug 2025
Contributed by Lukas
There’s a lot of noise out there about SEO being “dead” but that’s not the full story....In this episode of Diary of the Search Queen, I’m b...
Episode 13: Dear Diary, When Healing Becomes Your Homecoming
29 Jul 2025
Contributed by Lukas
In this deeply spiritual and heart-led episode, Sonja sits down with Aisha from Waters of Eden, a medicine woman, energy worker, and spiritual guide w...
Episode 12: The Launch That Shattered Me (In the Best Way)
22 Jul 2025
Contributed by Lukas
What if your dream launch didn’t just go to plan…What if it cracked you wide open in the most expansive way?In this episode of Diary of the Search...
Episode 11: The Power of Story: Turning Pregnancy Loss into Purpose with Jacqui Maloney
15 Jul 2025
Contributed by Lukas
In this deeply moving episode of Diary of the Search Queen, I'm joined by my beautiful friend and fellow fertility warrior, Jacqui Maloney. Jacq...
Episode 10: What It Really Takes to Get Your Book in Bookstores as a First-Time Author
08 Jul 2025
Contributed by Lukas
When I started writing The Search for Resilience, I had no idea how far it would go.I didn’t have a book deal. I wasn’t signed by a major publishe...
Episode 9: How Resilience Shaped Ellie Swift’s Journey to Motherhood & Scalable Freedom
01 Jul 2025
Contributed by Lukas
Running a business while trying to conceive is one of the hardest things I’ve ever done – and I know I’m not alone.In this episode of Diary Of T...
Episode 8: Legacy Over Likes Why Authenticity & Your Story Outshines Going Viral
24 Jun 2025
Contributed by Lukas
I used to measure my worth in how many likes my Instagram posts got.I’d overthink every single post – was I saying too much? Not enough?And then I...
Episode 7: The Quiet Side of Resilience: Mental Health, Messaging + Showing Up Anyway with Tahryn Bolt
17 Jun 2025
Contributed by Lukas
You might know Tahryn Bolt as the voice behind The Social Bolt and the How I Do Content Podcast – but in this episode of the Diary Of The Search Que...
Episode 6: Behind the 40 Under 40 Award: Balancing Business Success and Motherhood
10 Jun 2025
Contributed by Lukas
Winning a 40 Under 40 award was a big moment. One of those shiny, career-defining milestones that looks impressive on the outside.And yes, the reco...
Episode 5: Behind the Mic + Beyond the Mask: How Heidi Anderson Turned PR, Personal Branding + Public Vulnerability into Her Power
04 Jun 2025
Contributed by Lukas
Heidi Anderson built her career in the spotlight – radio, reality TV, bestselling book, bold PR brand.But the version of her you saw? It wasn’t th...
Episode 4: The Move That Changed Everything: How I Rebuilt My Life in Australia
24 May 2025
Contributed by Lukas
I didn’t just move to Australia. I rebuilt my entire life from the ground up.In this episode of Diary of the Search Queen, I’m taking you back to ...
Episode 3: The Search Within: How My Fertility Journey Became My Greatest Catalyst for Growth
24 May 2025
Contributed by Lukas
What if the hardest thing you’ve ever been through… was also the thing that shaped your strength the most?In this episode of Diary of the Search Q...
Episode 2: Becoming the Search Queen: How Personal Branding + Google Search Built My 7-Figure Business
24 May 2025
Contributed by Lukas
What does it really take to build a business that stands out, sells consistently, and stays true to your values?In this episode of Diary of the Search...
Episode 1: Diary of the Search Queen: The Search That Started It All
22 May 2025
Contributed by Lukas
Welcome to the very first episode of Diary of the Search Queen!In this first episode, I’m taking you behind the curtain of why I created this podcas...