Episode 23: The Google Ads Strategy Behind This Gym’s Massive Growth

Running three businesses, raising two kids, and leading a community of 700+ members? It sounds like a lot, because it is. But today’s guest, Pumen from Champions Gym, shows us exactly what resilience, leadership, and heart really look like.From fighting in the ring as a teen to building one of WA’s most respected combat sports communities, Pumen’s journey is about way more than Muay Thai. It’s about purpose, discipline, identity, and staying the course when things get hard.Whether you’re a business owner, a parent, or someone searching for the next version of you, this episode will land deep.We Talk About:The unexpected love story that sparked Champions GymHow martial arts became a vehicle for confidence, resilience, and purposeBuilding a business from the ground up, and the real costs along the wayLosing (and finding) your identity after walking away from something you loveBalancing parenthood, partnership, and purpose without burning outNavigating the challenges of digital marketing in a sea of “promises” that don’t deliverWhy professionalism, presence, and people-first values built a brand with staying powerAbout Champions Gym:Champions Gym has transformed thousands of lives through Muay Thai, boxing, and strength training, with a focus on community, discipline, and inner strength. Founded by Pumen and Whitney, it now spans three locations across Perth.Connect with Champions Gym:Website: championsgym.com.auInstagram: @championsgymWant more?Follow Sonja on Instagram: @sonjathesearchqueenBook your free Salon Scaling Demo today Download the Google Ads + SEO checklistFollow me on Instagram: @sonjathesearchqueenExplore more at: sonjathesearchqueen.comLoved this episode?Tag me @sonjathesearchqueen with your biggest takeaway! And if it helped you make a smart next step in your strategy please leave a 5-star review. It helps the podcast reach more salon owners like you.Because resilience isn’t built in perfect moments, it’s forged in the fire. 🔥

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