Episode 25: She Stopped Discounting and Doubled Her Bookings

Episode 25: She Stopped Discounting and Doubled Her Bookings: How Ceri Scaled Coastal Blondes with Google Ads & SEOWhat happens when you stop relying on discounts and Facebook ads and start showing up on Google where your dream clients are already searching?In this episode of Diary of the Search Queen, I sit down with salon owner Ceri Connors from Coastal Blondes to unpack how she transformed her business from chasing short-term bookings to building a powerhouse brand that’s now fully booked through Google Ads and SEO.This episode is a must-listen if you’ve ever felt stuck trying to grow your salon through social media alone. Ceri’s story proves what happens when you back yourself, trust the process, and finally invest in marketing that actually compounds.We Talk About:The turning point that made Ceri ditch discount-based Facebook adsWhy her Meta ads failed (and how Google flipped the script)The exact Google Ads + SEO strategy that filled her books on autopilotHow she started attracting high-value clients who rebook and referThe mindset shifts behind building a sustainable, expanding salonBalancing roles in business and partnership without burning outHer advice for salon owners ready to scale with strategy, not stressAbout Ceri:Ceri Connors is the founder of Coastal Blondes, a thriving salon built on strategy, soul, and systems. From humble beginnings to becoming one of Queensland’s most in-demand blonde specialists, Ceri now leads a growing team and thriving client base—proving that visibility and alignment are the ultimate growth combo.Connect with Coastal Blondes:Instagram: @coastalblondes_Salon: coastalblondes.com.auWant to take control of your visibility?It’s time to get seen where it counts on Google.Book your free Salon Scaling Demo today:👉 sonjathesearchqueen.com/salon-scaling-systemFollow Sonja The Search Queen:Instagram: @sonjathesearchqueenLinkedIn: Sonja Pototzki-RaymondFacebook: Sonja The Search Queen | The Search RepublicTikTok: @sonjathesearchqueenApple Podcasts: Diary of the Search QueenTimestamps00:00:00 – Introduction00:01:16 – Meet Ceri from Coastal Blondes00:05:05 – The marketing struggles before Google00:06:06 – Why Facebook ads failed00:07:01 – The Google game-changer00:08:09 – Attracting high-value clients00:13:25 – Building a sustainable business00:14:36 – Expanding the salon and team00:15:05 – Balancing partnership roles00:16:08 – Advice for salon owners on the fence00:17:22 – Marketing as a must-have investment00:18:24 – Why industry-specific marketing matters00:22:02 – Raising education and quality standards00:23:02 – How to connect with Coastal BlondesLoved this episode?Tag us @sonjathesearchqueen and @coastalblondes_ with your biggest takeaway!If this episode inspired you to stop relying on social media alone, please leave a 5-star review. Your next client could be searching for you right now.Here’s to showing up where it matters most on Google. 🧡

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